Forevermark Live Love - Course work for workshop in Digital Communication in association with Forevermark (De Beers Group)

Brief: Designing a communication strategy for Forevermark's vision of 'Live Love' and promoting the same to attract millennials. 

Concept: 'Declare, Just Because' - Drawing from the target’s insecurities and wants - Forevermark takes a bold step to tap into the fear, and ‘Live Love’ without any inhibitions. A strong go-to message to urge them to just live love in it’s purest, bravest form and showcase it to everyone around.  Also a reminder to make declarations big but the reason behind it very personal.

Communication Strategy: 

1. Guerrilla marketing campaign by collaborating with street artists to recreate iconic movie and literature scenes.

2. Instagram: Find the alternate endings to the love stories. Instagram grid gives the profile a story-telling approach. Characters feature Forevermark products. 
3. The  landing page  welcomes visitors with 3 messages:
a.Declare, Just Because: : Declarations to their loved ones with a gift card.
b. Share Your Story: Share their love stories.
c. Discover More Art: Find more Street Art love stories in the city through a map 

Result: Project received good feedback from the brand and the faculty with a score of 29/30.

Project developed with: Hantian Li, Nirmohi Dave, Zeynp Yineceri.